Upad has taken the traditional high street lettings agent model and deconstructed it, to provide a suite of services to allow landlords to self-manage and self-market their properties nationally. This offers immediate cost savings over using a traditional agent; it also allows landlords to keep control of their businesses. Tenants find a great choice of properties from professional landlords, and are treated openly and fairly throughout. In 2012, over 120,000 tenants have used the Upad service resulting in thousands of successful tenancies. The word is spreading and Upad is growing fast.