A further £18M funding lands on Gousto’s plate

Gousto, the U.K. cook-at-home meal kit service that competes most directly with HelloFresh, has raised a further £18 million in funding. The round is backed by Instagram “health influencer” Joe Wicks, along with existing investors Unilever Ventures, Hargreave Hale, BGF Ventures, MMC Ventures, and Angel CoFund.

The new funding brings the total raised by Gousto  to £75 million since being founded in 2012, and follows a £28.5 million fund raise last March, which it used to invest in its machine learning and factory automation.

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